Black Economic Empowerment
In 2013 Graaff Fruit achieved a Level 4 accreditation on the Broad-Based Black Economic Empowerment rating system. This remains current and we are very proud of this achievement. Graaff Fruit is also a proud member of Witzenberg PALS.
In 2004 we entered into a partnership with 68 of our permanent workers, purchasing the farm Welgemeen, in which they own a 20% share. This was also done in partnership with Witzenberg Properties and the Witzenberg Properties Workers’ Trust. The operation is a broad-based economic empowerment project where shareholders receive dividends on their investment.
Welgemeen is a 105 hectare farm which produces over 3 500 tons of fruit annually.
These orchards all have micro-irrigation and the fruit is used for primary fresh packaging and exporting, but also used for drying and canning.
By acting as mentors and business partners the commercial shareholders provide the expertise, training them in technical and financial matters, as well as personal and career development. Welgemeen is thriving and shareholders received their first dividends in 2010 and also twice more subsequently.
Romans Fruit (Pty) Ltd.
Romans Fruit is a greenfields project initiated by Graaff Fruit which has a 40% BEE ownership. The project has 56 hectares of Packhams’ Triumph pear orchards and the BEE partners are 10 of our senior staff.
The project was initiated in 2013 with the assistance of the Hortgro Tree project and the support of the Western Cape Department of Agriculture. Since then we have been nurturing these young trees and these orchards started producing fruit in 2017.
We are also proud of our involvement as mentors to Trevor Abrahams at Trevor’s Farm, located close to our Lushof farm. Through mentorship and shared use of equipment we assisted Trevor, a first generation farmer who was given the opportunity to develop 17 hectares of land during the past decade. Trevor is now a successful commercial farmer and is now selling fruit to local and foreign retailers from his 32 hectare farm and Graaff Fruit still assists him through packing and marketing his fruit.
These are some of the examples of how we are adding greater value to our business and showing our commitment to the Black Economic Empowerment (BEE) framework of the South African government.